Taylor Swift’s Record-Breaking Attendance at Sao Paulo Concert Makes History

“I have never heard an audience sing “Marjorie” as loudly as they do today.” Taylor Swift’s Era Tour achieves a new attendance milestone in Sao Paulo despite grappling with the loss of a beloved fan. The tour extended its impressive streak of accomplishments, drawing the largest crowd ever assembled at Allianz Parque stadium in Sao Paulo, Brazil. The news broke on November 24. After a delayed start due to the soaring temperatures, Taylor Swift eventually launched into the next leg of her concert in the arena. Also read: (Airbnb host increases rates after finding guest is attending Taylor Swift’s concert)

Taylor Swift performed at the iconic Monumental stadium during her Era Tour concert in Buenos Aires, Argentina, on Thursday, Nov. 9, 2023. The event made history with record-breaking attendance at Taylor Swift’s Sao Paulo show.

The atmosphere in the stadium was absolutely electric, with a huge Ferris wheel in Latin America honoring Taylor Swift with its massive LED lights. Despite the excitement, some fans claimed that Taylor’s vocals could hardly be heard over the loud, enthusiastic crowd. I thought it was going to be just for the first song or two but you just kept going. I’ve never heard an audience sing “Marjorie” as loudly as they do today.” – Taylor Swift to São Paulo. Taylor Swift honors Sabrina Carpenter in the speech.

While interacting with her fans on stage, Taylor expressed her admiration for the opening act on her tour, Sabrina Carpenter, stating that she gave her all for the audience. Many fans took to social media to share glimpses of the concert, with one writing, “I DON’T KNOW HOW IT GETS BETTER THAN THIS,” while others commented on the wholesome interaction Taylor had with some Swifties during the show. Another fan mentioned, “The crowd is so loud you can barely hear Taylor.”

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